Own sopa.com today Latona's has secured the listing for sopa.com. There's something about this name that I like and thought was blog worthy. Let's see, what is it? Oh, it means "sweep" in Swedish. Wait, that's not it. In domainer terms it's a cvcv or consannant-vowel-consannant-vowel. "so" - "pa". It has a nice ring to it. Hey I
Rick Latona - Wednesday, January 18, 2012 - 20:19
Why I'm raising my prices on all my domains I was having a Skype conversation with a couple of domainers that have huge portfolios and put up big sales numbers each year. We started talking about how to price your domains and by the end of the conversation I realized why I have been selling mine too cheap for too long. When comparing numbers,
Rick Latona - Wednesday, November 30, 2011 - 10:3
The Great Bridge by David McCullough I like to walk. My friends, family and other travel companions know they need to bring comfortable shoes when they go on trips with me. On visits to New York City I've gone on some epic journeys, some lasting more than 8 hours. I had a friend that lived in Dumbo (Down under the Manhattan Bridge Overpass)
Rick Latona - Sunday, November 13, 2011 - 14:37
New Product Announcement - ResearchLabs.com Here's an opportunity for designers and webmasters to make some money developing premium domain names. This is a soft and very humble launch. We are trying to get this out the door on a shoestring budget. Over the years I've lost a small fortune trying to mass develop domains as mini-sites and then lost another
Rick Latona - Tuesday, November 1, 2011 - 10:12
Are singular or plural domains better? This is a subject that has been on my mind a lot lately. The domainer in me would naturally gravitate to the plural of a domain in most cases. After all, a store called refrigerator.com doesn't make as much sense as refrigerators.com. Just how big is their inventory? Since relaunching Latona's and refocusing my brokerage company
Rick Latona - Monday, September 19, 2011 - 11:48
Who should make the first offer, the buyer or the seller? I once heard that 86% of statistics are made up on the fly. In that vein, here's my article. Most of my life I've felt what I think nearly everyone else feels that you are better off getting the other party to make the first offer. It's the standard in business at large, not just
Rick Latona - Thursday, September 1, 2011 - 10:50
2012 Will be the year of 3 and 4 word domains I don't normally make predictions, publicly. Ok, maybe I have a couple of times. This one is a bit more bold, though. Perhaps it's because I work with so many search engine guys at our website broker service that's helping me form this opinion. Or maybe it's the press releases from companies like Bankrate where
Rick Latona - Wednesday, August 31, 2011 - 12:34
Now hiring Web Designers with experience in WordPress I have about a dozen positions that have opened up for savvy web designers with experience in Word Press. The pay is good and you can work from home, no matter where you are. If interested, please contact me and include examples from your portfolio.
Rick Latona - Monday, July 18, 2011 - 14:8
I'm selling MarketReport.com. Let me know if you are interested. I don't normally blog about names for sale on an individual basis but let's see what happens with this one. I'm partners on this name with a friend of mine in the financial services business. We don't have it priced but we are both reasonable. We are willing to entertain cash offers, financing offers as
Rick Latona - Wednesday, July 13, 2011 - 11:8
My thoughts on the coming gTLD BATNA I remember the Singapore ICANN conference like it was yesterday. I remember the sign in the airport saying drug traffickers will be executed and the intense heat that hit me when I walked outside. Mostly, I remember the atmosphere at the ICANN convention itself. Everyone was excited about the big change about to happen in
Rick Latona - Wednesday, June 22, 2011 - 21:14
Are domains worthless? Dear Domainers, Domains are not worthless. That wasn't at all what I meant. There's been a lot of drama surrounding last Tuesday's announcement so I felt compelled to spend a beautiful Saturday afternoon elaborating on some of my comments that sparked so much outrage. I've made a personal decision to focus on cash generating web prop...
Rick Latona - Saturday, June 11, 2011 - 15:8
The new Latona's is live. What it is and why we are doing it For months now I've been divesting from the pure generic domain business and defining in my organization the class of assets known as web properties. I believe that what matters in today's day and age is cash flow. That is the simplest way to explain the new business model behind Latona's. To fully understand where
Rick Latona - Tuesday, June 7, 2011 - 15:3
A new chapter in life begins. Harvard, a relaunch of a business and more. Today I've arrived at Harvard Business School where I'm in a three year program. I'm nervous but anxious to get started. The program is a month long each year and it's complete immersion with classes Monday through Saturday. You live on-campus with the other students so when you aren't in actual class you are studying with them
Rick Latona - Sunday, May 15, 2011 - 14:28
Another reason print is a dying medium. Who carries 8 quarters? Every time I find myself at Atlanta’s airport I pass a vending machine that sells the Atlanta Business Chronicle. Without fail, I tell myself, “You knew it was going to be there, you should have brought two dollars in change”. Seriously though, why should I have to do that? If these newspapers are going to
Rick Latona - Tuesday, April 26, 2011 - 11:18
DigiPawn and DigiLoan are for sale – Serious Inquiries Only I’m continuing my divestment of domain related assets by placing both DigiPawn and DigiLoan on the market. Most of you know that DigiPawn was the first company to use domains as collateral. It has a stellar reputation and a loyal client base. This is a real asset and I’m only interested in talking to real buyers. Please
Rick Latona - Wednesday, April 13, 2011 - 16:1
What I love and what I hate about Facebook Advertising Facebook is a powerful marketing medium when you have the right consumer product. It lets you target your budget in a completely different way than Google does. Let’s take a look at how WatchBrokers.com can be advertised. If you login and click on “Create an Ad” on the right hand side of your default Facebook
Rick Latona - Tuesday, April 12, 2011 - 11:28
RL and Toby to split ways, Toby to launch his own domain newsletter I was going to wait to announce this until Toby was ready to launch his own site at tobyclements.com but thought it prudent to go ahead and get it out there so he can start cutting some deals. A couple of weeks ago, Toby Clements and I cut a deal to divide up part of
Rick Latona - Wednesday, April 6, 2011 - 9:30
No Reserve Auction on Sedo Closing TUESDAY This is just a quick reminder to everyone that the no reserve auction on Sedo closes this Tuesday. Here’s what I had posted earlier: After many attempts we’ve officially decided not to do any more domain auctions on Latona’s. Sedo dominates the online domain auction space and they do it well. We are running a no res...
Rick Latona - Sunday, April 3, 2011 - 16:40
No Reserve Auction on Sedo Closing TUESDAY This is just a quick reminder to everyone that the no reserve auction on Sedo closes this Tuesday. Here’s what I had posted earlier: After many attempts we’ve officially decided not to do any more domain auctions on Latona’s. Sedo dominates the online domain auction space and they do it well. We are running a no res...
Rick Latona - Sunday, April 3, 2011 - 16:40
Sedo throws better auctions – I’m running a no reserve auction there now After many attempts we’ve officially decided not to do any more domain auctions on Latona’s. Sedo dominates the online domain auction space and they do it well. We are running a no reserve auction there now ourselves. We periodically do these auctions to raise funds and this time we figured we’d go with the industry
