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Cosmetics brand terminates its gTLD
Kevin Murphy,
March 13, 2024, 14:46:31 (UTC),
Domain Registries
Brazilian cosmetics maker Natura has become the latest new gTLD operator to tell ICANN to terminate its dot-brand contract.
The company said it is “no longer interested” in operating .natura, and ICANN has agreed to end the Registry Agreement.
Natura was not using the domain beyond the mandatory nic.natura, but my records show that it did start experimenting with usage about five years ago.
A handful of domains, including global.natura, app.natura and innovationchallenge.natura were active and resolved to full-content web sites, but these were all shut off at the end of 2023.
The move comes at a time when Natura has been in a cost-cutting drive, divesting various assets and de-listing itself from the New York Stock Exchange.
The string “natura” is a dictionary word in some languages, meaning “nature” in Italian for example, so it could feasibly be applied for in future new gTLD program rounds.
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