Stronger ID verification replaces the PayPal verification system.
GoDaddy (NYSE: GDDY) has introduced a new bidder verification system for new accounts to reduce deadbeat and shill bidders.
As has been the case since 2015, new account holders can only have two active bids for up to $1,500 in total. To bid on more auctions or at higher prices, they will now need to undergo a five-step identity verification process.
This new verification process replaces the old PayPal verification process. Previously, users who hit the bidding threshold had to have a verified PayPal account.
ID verification will require users to have a color copy of their government-issued photo ID, including the user’s full name and signature. They will also have to provide an image of them holding the ID. This is similar to many other authentication systems people have probably used.
Additionally, the user will have to provide a document, such as a utility bill, issued in the last 90 days confirming their address.
Established users do not need to be verified.
John D. says
Good.
Andrew Allemann says
Agreed. It’s also important that GoDaddy shut down previously-created accounts if they don’t pay for auctions.
John D. says
Banning non-payers would increase quality and trust immediately.
Steve says
Coming soon to a GoDaddy auction near you . . . phony, AI-created bidders . . . utilizing AI-created documents.