Branding With New gTLDs
Mark Skoultchi  a partner at Catchword, wrote an article on that delved into how naming strategies with regards to new gtlds. Mark was clear that .com was the top dog but provided some insight for big companies, Start-ups and small businesses. From the article: gTLD Strategies for Major Companies and VC-backed Start-... - 18 hr 3 min ago
The name change is official – on Monday Google will become Alphabet on the NASDAQ
Not too long ago Google made a major announcement – they were changing their name to Alphabet (or at least the parent company), and today that change went live. Starting Monday Google will no longer trade on the NASDAQ, Alphabet Inc. will. Don’t believe me? Here are the SEC filings. Starting Monday if you owned Google [&#... - Friday, October 2, 2015 - 23:24
Most Popular Domain Name Scams, Part I
The summer domain sales lull is coming to an end and domain scammers are out in droves. Have you received an offer on your domain that seems too good to be true? A WHOIS security email that seems slightly out of the norm? A message from your registrar asking to confirm a password? Don’t fall […] - Wednesday, September 30, 2015 - 13:2
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Missed the weekend? Here are some of my favorite photos from The Domain Conference Opening Weekend
I arrived in Florida yesterday afternoon and have been absolutely blown away by what a great job Barbara, Howard, and Ray have done at putting together what I think will go down in history as one of the best domain conferences we’ve ever had. The venue is spectacular and as the weekend has progressed more […] - Sunday, September 27, 2015 - 21:57
Inside a Domain Flip: A quick 15x ROI thanks to
I received a great question via email from a blog reader this week: “What price do you typically buy domains for and what do you sell them for? Also is there a certain ROI goal that you try to hit?” Most of the domains that I buy are in the sub-$500 range, and most of […] - Saturday, September 26, 2015 - 11:7
7 Quick Ways to Spot a Horrible Domain
Have you ever mentioned your company’s name to someone, only to be met with “What?”, “Can you spell that again?”, and “How dare you?!” Or maybe they completely mispronounced it? All these responses mean your business name is a problem. Startups already have an endless list of challenges to focus on without piling on the […] - Wednesday, September 23, 2015 - 13:12
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Domains for startups – what to do when you can’t buy the domain you want?
If you’ve ever wanted to buy a domain name for your startup there’s an incredibly good chance that domain has already been taken. I wrote an article on that goes through all the basics of acquiring a domain that’s owned by someone else. The problem is – what if you’ve tried everything and the ... - Tuesday, September 22, 2015 - 22:43
A blast from the past – long lost interviews with Domainers you know and love
A week from today I will be giving the keynote at The Domain Conference in Fort Lauderdale. This is meaningful to me for a number of reasons, the first being how much I felt welcomed to the Domain industry from day one, and as someone who came to the industry late by most standards. Still […] - Monday, September 21, 2015 - 23:55
BrandBucket Featured in Forbes Article on shortcuts for startups
Forbes published an article on startups, the article titled, Four Shortcuts To A Faster, Lower-Cost Business Startup focuses on ways to get your business of the ground faster. On the domaining side the brandable boutique BrandBucket got a mention in shortcut number one, Making the right impression. From the article: 1. Make the right... - Thursday, September 17, 2015 - 4:3
*** Click to list your domain for sale at CAX *** reportedly sold for £600,000
An article posted today on states that has sold for £600,000 making it the largest sales price ever for a domain. What is interesting is the buyer had a deal to buy the name  from the seller  £40,000, but the deal fell through and he invested the money in BullionByPost, which is […] - Wednesday, September 16, 2015 - 15:51
How to calculate the value of a .IO domain name
So we can all admit that .IO came out of nowhere and became popular almost overnight. Now some of the most successful startups are branding on .IO domains and the trend doesn’t seem like it’s slowing down. As we all know, .IO domains don’t sell for as much as .COM’s, honestly, in most cases it’s […... - Tuesday, September 15, 2015 - 22:37
So You Want To Buy A Parked Domain Name
I received a tweet this morning asking if there was any hope for an individual (vs. a company) to buy a domain name given how many are parked. My response was: absolutely, individuals have the same chance as a startups, remember parked usually means “for sale” This echoes what I think is a common confusion […] - Monday, September 14, 2015 - 23:45
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A Simple “For Sale” Landing Page For Domains
The more you can do to make it easier for people to a) know that your domain name is for sale, and b) get in contact with you is directly related to how many offers you get on your domains. I’m always amazed when people complain about not getting any offers only to have a parked […] - Saturday, September 12, 2015 - 21:57
Do Expired Domains Sell For More Money On Average?
It’s a phenomenon I’ve been seeing for a long time, expired domains can get a lot of attention, and in many cases I have seen names sell for a lot more than they would if they were part of a paid auction. Of course it is incredibly hard to compare individual domain sales since every […] - Thursday, September 10, 2015 - 22:23
Buying a .com where the keyword doubles as a new extension
Over the last couple weeks I have had a couple of conversations with people about .com domains that end in a new gtld extension. One friend said that he was no longer going to purchase names like because now we have an online extension. He asked me my thoughts and I kind of feel […] - Tuesday, September 8, 2015 - 17:32
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An Easy Way To Tell If You Own A “Premium” Domain Name
The term “Premium” is thrown around way, way, way, way, way too often. I’ll be honest, I used to think all of my domains were premium too. Then I learned the crushing, but important truth (unless you are one of about 50 people in the world that this doesn’t apply to): The vast majority of […] - Thursday, September 3, 2015 - 22:41
What do you think of Google’s new logo?
Watch-out world. Along with a new parent company located at, Google has a new logo. Of course this really won’t mean much for any of us since the logo has no impact on how Google itself delivers search results. Still, it does show a brand that was once new, still working hard to show consumers […] - Wednesday, September 2, 2015 - 0:23
Countdown to The Domain Conference + A Formal Challenge From Me
I am really looking forward to The Domain Conference at the end of September. For me and many other people who have invested in domain names over the years, coming to South Florida every year is a ritual that will never get old, in fact this year it’s getting a whole new groove. The people […] - Monday, August 31, 2015 - 21:11
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Weekend Musings – A Journey Back To Sea Ranch
  Hello, happy Sunday, and welcome to my weekend musings. I took the above photo while I was back in Northern California spending the weekend in one of my all-time favorite spots – Sea Ranch. When I was a kid Sea Ranch was our winter vacation destination and I’ve loved it ever since. It’s about a […] - Sunday, August 30, 2015 - 12:32
The One Domain MLB Cannot Purchase – published an article today that looks at the one domain MLB cannot purchase. Monte Cahn is mentioned in the article as well. The domain is owned by actual twins Durland and Darvin Miller. When you go to you see: D&D Miller This web site is currently undergoing reconstruction. For more information... - Thursday, August 27, 2015 - 14:16
7 Places to Look for Your Startup’s New Hires
Everyone in the startup sector is hiring right now. How are you going to compete to get the people your startup needs? I’m not referring to outsourced freelancers, but team members that will be working alongside you in the “trenches,” helping you build your organization. It’s a several stage process that can take months if […] - Wednesday, August 26, 2015 - 15:12
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Mining for .CLUB Gold
.CLUB is one of the most successful new domain name extensions and one of the five most registered of the new gTLDs to hit the market. It’s now a bit more than a year after .CLUB launched which means that the first round of drops is here. However there’s a twist that you might not know […] - Tuesday, August 25, 2015 - 22:52
Announcing the new Senior Editor of
I started back in 2007, at that time my blog was hosted at Typepad and it was originally called Domain Flip Blog. Fast-forward eight years later and what started as a personal journal has turned-into one of the most-read blogs in the domain name world. I couldn’t be more proud of where we have […] - Wednesday, August 19, 2015 - 10:7
Three Years Ago I Married My Soulmate
Three years ago I married the love of my life, my best friend, and my soulmate. Faster forward to today and I can tell you that not only is the magic still there, it’s stronger than ever. Over the last three years Daina and I have worked hard to weave our lives together so that […] - Tuesday, August 18, 2015 - 9:20
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Big Week For – First Up, My New Facebook Page
Hello and happy Monday! This week I have a number of new announcements about enhancements coming to my blog. Many of you have been reading my blog for three, four, five, and in some cases seven years. If there’s one thing you’ve probably noticed it’s that I’m not afraid of change, in fact, I look for […] - Monday, August 17, 2015 - 22:15

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