CBS to Buy TV.com, News.com, Download.com and the best domain portfolio in the world Ask Rick Schwartz and his forum followers where I suggested the proper place is for domains. Not in corporate. Not on Madison Ave, but in Hollywood. And two of Rick's largest sales went to Hollywood as a case in point.
Now, CBS is making a bigger push on the Internet. The broadcast company said Thursday it would acquire CNet for $11...
The Frager factor - 2 hr 37 min ago
Naturipe Farms (.com): BIGGER then Schilling, Ham, Marchex and Yahoo Combined That's right, Naturipe doesn't need your 30 million generic type-ins, because they have 100 million box-views every time someone goes for the fruit. All proving once again that domains can have more value offline then off. As we reported here.... making an example of coldscom, 1 billion SKUs sit on store shelves waiting for your doma...
The Frager factor - 2 hr 53 min ago
better way to phone (.com) The call-to-action TV commercial parade is non-stop. Vonage rolls this one out.
The Frager factor - 15 hr 17 min ago
Shave Your Style (.com) Add Braun to the growing "we get it" list of mainstream corporations using catching 3-4 word phrases as call-to-action domains. This commercial reminds me of an opportunity for any underwear company to engage my own briefthetroops.com as a call-to-action for a similar spot.
The Frager factor - 17 hr 49 min ago
I Buy or Lease Houses (.com) Very effective door-to-door promotion with sticky note and catchy domain. Show how domains work offline to bring opportunity on. In the current realty market, opportunity knocks so call your local relators and see what you can do together.
$6.25 Million (.mobi) Drumroll, please: Google (GOOG) has announced the first 50 winners of the Android Developers Challenge, a $1.25 Million contest to create apps for Google's Android mobile operating system.
Each of the 50 finalists will receive $25,000. Another 10 of them will get $100,000 and 10 will get $275,000, for a total of $5 million. That's a...
The Frager factor - 5/13/2008 11:18:00 PM
kijiji (.com) and why eBay and Craig's list are in court over Posted by Eric Savitz
Craigslist today filed a counter-suit against eBay in state court in California, alleging unfair competition and a host of other misdeeds. The suits comes several weeks after eBay had sued craigslist alleging that eBay’s stake in the online classified ad provider had been improperly diluted by the craigslist boa...
The Frager factor - 5/13/2008 10:33:00 PM
Built on Domains, Agencies Go From Selling to Creating Products Pouring Money Into Development, Some May Even Start Brands
NEW YORK (AdAge.com) -- As they try to diversify beyond the 30-second spot, agencies, in addition to getting digital, are vying to be the next place to source hot products.
Ownership is the watchword on Mad Ave, with agencies wanting stakes in everything from intellectual p...
The Frager factor - 5/13/2008 10:10:00 AM
Free Triple Score (.com) How many times can you repeat a domain name in a TV spot?
To compete with freecreditreport.com, a massive TV ad campaign began today for the call-to-action, direct response domain, Free Triple Score.. The point is 3 scores are better then one. But like with FREE credit report, the most expensive things in life come for free.
The Frager factor - 5/12/2008 11:46:00 PM
Pimp My Laptop (.com) 9 One-Of-A-Kind Laptops; Become Your Dream--
Alley Insider
Want a tricked out laptop? You can buy 8 of them on eBay. PC Magazine had 9 artists design HP (HPQ) laptops and is auctioning them off for charity.
The Frager factor - 5/12/2008 7:47:00 PM
It's Better In Menopauseland (.com) Is This the (Meno)Pause That Refreshes?
By STUART ELLIOTT
Published: May 12, 2008
There is Disneyland and Scotland, Finland and Neverland and, decades ago, there even was a Freedomland. Now along comes a campaign that promotes a place called Menopauseland. A campaign with a budget estimated at $20 million is centered on the imaginary...
The Frager factor - 5/12/2008 4:49:00 PM
Clown Travel Agency (.com) In conjunction with the next Batman movie comes.... Joker bowling bags: An April viral promotion via the website clowntravelagency.com directed people to bowling-alley lockers throughout the U.S. and in cities around the world. Those who got there first discovered limited-edition Joker bowlingball bags containing a ball with a teleph...
The Frager factor - 5/12/2008 1:19:00 PM
Year Round Tomatoes (.com) Pretty simple but powerful demonstration of a "duck-eggs-like" domain that can be used in comnjuction with marketing on other medias such as email and "as seen on tv" (those guys have to be BIG domain buyers)
The Frager factor - 5/12/2008 12:52:00 PM
Body Bike (.com) It may look like the most dangerous motorbike in the world but this new invention is actually the latest form of green transport.
The electric Uno is the brainchild of 18-year-old Canadian Ben Gulak who spent several years developing the bike, which is controlled entirely by body movements.
The machine actually has two wheels, side...
The Frager factor - 5/12/2008 7:27:00 AM
Google PS Beta- A Death Blow to Domainers and PPC? Tonight in checking some of my search positions, I noticed new competition.
Even though I had the first and third listing under my furniture product's keyword, linking to the exact string match domain name and press release about it... above all that were featured "product search" results for other merchants who sold a product you ...
The Frager factor - 5/10/2008 10:25:00 PM
A diamond in the domain touch- Don't type... GESTURE Cool Hunting writes: "Mobile phone manufacturer HTC this week launched the Touch Diamond, an iPhone like Windows Mobile device that has been lauded for its looks. All the most important functions are accessible from the home screen using a simple gesture based touch interface; the graphics and animation are gorgeous. While the facete...
The Frager factor - 5/9/2008 8:34:00 PM
Toll Free Number 1-800-COMPANY Sells for $10 Mi "1-800-COMPANY® is a memorable brand name that, promoted properly, will breed in instant recognition and will allow us to serve more customers. We acquired the company that holds the toll free number along with an associated domain name and the trademark. Then we acquired additional relevant domain names. Now we have all pieces of th...
The Frager factor - 5/9/2008 8:12:00 PM
wow O wow (.com) If you visit a new site called wowOwow.com —or, formally, The Women on the Web—you'll find a guided tour hosted by none other than venerable gossip columnist Liz Smith.
She begins by explaining why a group of longtime friends—including Candice Bergen, Lily Tomlin and Whoopi Goldberg—decided to launch the site: "We've been sharing wi...
The Frager factor - 5/9/2008 1:37:00 PM
Don't Get Sidetracked Into dotMOBI Thinking A dotMOBI enthusiast wrote me this morning about "big breakthroughs" for the dotMOBI extension. He cited CNET promotion of CNET.MOBI (which for me resolved to an error page but I know for a fact was registered by my pals at Mark Monitor for trademark protection as is the reason I hold many dotMOBIs) and an Al Ries May 6th AdAge artic...
The Frager factor - 5/9/2008 10:06:00 AM
Drumming in the benefits of a good generic domain name My friend and fellow Targeted Traffic Forum board member, Edwin Hayward, got it right with domains and got it early. Like me, he's one of the few domainers who truly understand the call to action potential of domains. The kind of results I blogged about in the post below this. Edwin's site advocates:
>>How many prospects see your UR...
The Frager factor - 5/9/2008 9:27:00 AM
Walking up to bugs, coupons, pizza and florist (.com) It's going to be a GREAT domain day.
At 7AM the TV streamed its wake-up call on with a spot from Hulett (you-let), the infamous Florida pest control chain known for their direct response TV ads featuring midget twins (one of whom sadly died recently). But today in the corner of the spot I see the call-to-action: bugs.com! Good fo...
The Frager factor - 5/9/2008 7:30:00 AM
CNN Domain Negotiation That's Bigger Then iReport.com As seen in today's print edition of Advertising Age and.... Via Get your CNN Shirt before it’s old news:
CNN keeps you up-to-date with today’s news. You can visit their website, watch daily reports on TV, get reports sent to your mobile phone. Now you can be walking down the street and read new topics on shirts. YUP! image that. When...
The Frager factor - 5/8/2008 6:21:00 PM
Led by Apple, The Domainless Mobile Revolution Marches On NBC streams iPhone/TOUCH-ready TV shows
Owners of an iPhone or iPod touch can now stream episodes of select NBC TV shows, observers note. By visiting nbc.com, users can gain access to complete episodes of 30 Rock or The Office, presented free of advertising and in an unprotected QuickTime format. The video quality is extremely rough...
The Frager factor - 5/8/2008 1:25:00 PM
Steak (.MOBI) Once proud extension suffers another fatal blow. Reserve the world's best steak, no dotMOBI required.
