Atom.com radar NEWS The Revenue Loss Impact of a Bad Domain: 84% of Serial Entrepreneurs say Weak Domains Cost 15% of... 125 Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to c...Atom.com radar - Monday, June 8, 2026 - 10:0 The Impact of Short-Term Naming on Growth and Expansion: A Third of Brands Have Felt Limited by Name 117 Naming your product, service, or innovation is an exciting stage, but some founders can be blinkered on local markets, customer segment...Atom.com radar - Monday, June 1, 2026 - 10:0 First Impressions and Naming Style: Pragmatic Names Have the Edge on Trust with All Demographics 204 Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic...Atom.com radar - Monday, May 25, 2026 - 10:0 Half of All Founders Have Lost a Domain or Had a Near Miss: Domain Renewal Management Survey for ... 185 Domain renewal is often treated as a detail, yet failures can have significant consequences for brand continuity, security, and ownersh...Atom.com radar - Monday, April 27, 2026 - 10:0 Founders on Domain Name Budgeting: One-in-Five Allocate over $10K 242 Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain in...Atom.com radar - Monday, April 20, 2026 - 10:0 Consumer Brand Search Behavior: One-Third of Consumers Type Domain Names Directly, and Why Exact ... 197 The rise of AI tools such as ChatGPT is changing the landscape of SEO and brand discovery, but when consumers search directly for a bra...Atom.com radar - Monday, April 13, 2026 - 10:0 Short Domains Boost Pitch Credibility: Investor Survey on Startup Domains 201 Our past research has shown that a recognized top-level domain (such as .com) strongly affects perceived credibility. To aid founders a...Atom.com radar - Monday, April 6, 2026 - 10:0 Domain Return on Investment: Most founders (74%) see ROI in strong domains 221 Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can in...Atom.com radar - Monday, March 30, 2026 - 10:0 33% of Brands Choose Multiple Domains — Founders Favor Additional TLDs or Add-On Words 205 While choosing a main domain and brand name is a significant challenge for new businesses, many startups choose to secure multiple doma...Atom.com radar - Monday, March 23, 2026 - 10:0 Consumer Perception of .ai Domains: Modern, Innovative and not Overused 309 The .ai domain extension is increasingly popular among new brands, particularly with AI startups but not exclusively. Given that domain...Atom.com radar - Monday, March 16, 2026 - 12:0 Domain Search and Acquisition Timeline: 84% of Founders Secure Their Primary Domain Within a Month 210 For many entrepreneurs, domain selection is treated as a quick task, yet it can significantly impact branding, investor perception, cus...Atom.com radar - Monday, March 9, 2026 - 11:0 What Drives Founder Confidence in Premium Domain Acquisition 266 We asked founders and C-Suite leaders how they prefer to acquire premium domains — and which decision factors (speed, transparency, exp...Atom.com radar - Monday, March 2, 2026 - 10:0 Brandable Domains Correlate with Startup Success for Investors: 94% Associate Weak Domains with a... 257 Choosing a domain is a key early step for startups seeking investment, yet many entrepreneurs, with a focus on the practicalities of a ...Atom.com radar - Monday, February 23, 2026 - 10:0 Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping 268 In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card detai...Atom.com radar - Monday, February 16, 2026 - 10:0 Majority of Founders Agree — Domains are Key in the AI Era 258 In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position amo...Atom.com radar - Monday, February 9, 2026 - 10:0 15 Older ❯
