Atom.com radar NEWS Domain Length and Trust: 28% Trust Short Domains More 83 Domain length is a key consideration for brands. Over 13 - 14 letters is typically considered unwieldy in brand terms, while super-shor...Atom.com radar - 9 hr 4 min ago Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io 117 We asked founders and C-suite leaders to consider which popular domain extensions they consider ‘future-proofed’ — that is, likely to r...Atom.com radar - Monday, December 15, 2025 - 9:30 What’s in a Word? Credibility of Single-Word Domain Names for Brands 136 To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new bra...Atom.com radar - Monday, December 8, 2025 - 9:30 Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand ... 151 .com domains are premium online real estate, but as alternative top-level domains from .ai to .xyz become increasingly normalised, bran...Atom.com radar - Monday, December 1, 2025 - 9:45 Consumer Perceptions of Credibility in .ai Beyond AI Brands 170 As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we’re ...Atom.com radar - Monday, November 24, 2025 - 14:57 Domains as Assets: 77% of Founders and Business Leaders Consider .ai Domains a Reliable Investment 162 The scarcity of strong, brandable domains puts a decision to brands: invest in a recognized extension and powerful name, or save the bu...Atom.com radar - Thursday, November 20, 2025 - 6:36 Leveraging Domain for Pitch Credibility: 97% of Investors say Single-Word Domains Boost Credibility 156 Choosing a domain name is a critical moment for any new venture. A single-word domain, whether it’s an ultra-premium .com or a more acc...Atom.com radar - Monday, November 10, 2025 - 10:2 Domain Extension and Consumer Trust: .io and .ai Brands Must Work Harder to Build Trust 219 The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io f...Atom.com radar - Monday, November 3, 2025 - 4:0 Domains and Brand-Building: 84% of Marketers Say Short Domains are Easier to Brand 208 Domain length is a key choice for new brands. Super-short or one-word .com domains are scarce and exclusive, but command higher price t...Atom.com radar - Monday, October 27, 2025 - 14:4 Domain Remains Integral For Brand Identity Design: 59% of C-Level Leaders Agree 179 For some entrepreneurs, domains are a core element of brand identity, while for others, they’re an afterthought. We wanted to understan...Atom.com radar - Monday, October 20, 2025 - 8:31 Startup Domain Choice: The .ai Extension is Credible with 67% of Investors for Startups Outside t... 245 To better guide brand choices, we wanted to find out how investors perceived the credibility of the .ai TLD for brands outside of the A...Atom.com radar - Monday, October 13, 2025 - 11:0 Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research 217 With the rise in alternative top-level domains, new and rebranding businesses have more choice than ever in domain extension. Locating ...Atom.com radar - Thursday, January 23, 2025 - 6:6 Global Credibility: Exploring Trust in Country Code Top-Level Domains (ccTLDs) 228 In certain markets, country code top-level domains (ccTLDs) are a popular choice for both local businesses and local arms of global gia...Atom.com radar - Friday, January 10, 2025 - 11:53 Must-Read Insights on Domain Names Backed by Deep Audience Research 306 In this comprehensive guide to choosing the best domain name for your business, we presented 12 key questions to a representative audie...Atom.com radar - Tuesday, November 12, 2024 - 5:48 Alternative Extension Research: Founders and Execs are Almost Twice as Likely to Trust .biz than ... 286 Domain names play an important role in building trust online, and given the scarcity of gold-standard .com domains, many brands turn to...Atom.com radar - Wednesday, October 30, 2024 - 4:58 15 Older ❯
