Atom.com radar NEWS Consumers on Connecting Names with Brand Traits, Part 1 154 Key takeaways: Objective and Methodology Sample: 600 US consumersDate: October 2026Method: Online surveyAudience: A representative pane...Atom.com radar - Monday, October 26, 2026 - 10:0 Memory Fail: 86% of Consumers Have Failed to Recommend a Brand Because They Couldn’t Remember the... 183 Word-of-mouth is a key channel for businesses, especially in the early stages, and friend-and-family recommendations come with a high d...Atom.com radar - Thursday, October 22, 2026 - 10:0 85% of Jobseekers Say Weak Domains Reduce Trust in Employers: 2026 Domain Impact on Recruitment R... 213 Previous research from AtomRadar has established that weak domains can harm business outcomes both directly and indirectly. To determin...Atom.com radar - Monday, October 12, 2026 - 10:0 Over Two-Thirds of Founders Would Consider a Stronger Domain: Payment Plan Impact on Founder Doma... 167 Our past research has found that stronger domains are consistently linked with better ROI and a wide range of improved business outcome...Atom.com radar - Monday, October 5, 2026 - 10:0 The First 5 Years: What Founders Say About Name and Domain Challenges 255 From name changes to domain availability, choosing a brand name can be challenging. To highlight common issues, we asked our audience o...Atom.com radar - Monday, September 21, 2026 - 10:0 Passing the Crowded Bar Test — 31% of Consumers Have Failed to Find a Brand After Hearing Its Domain 205 To explore the issue of audibility in names and domains, we asked our audience of consumers if they’d ever failed to find a brand after...Atom.com radar - Monday, September 14, 2026 - 10:0 81% of Marketers Say a Strong Domain Can Boost Paid-Ad CTR: US Marketers on Which Domain Characte... 247 Domains can play an important role in marketing performance, potentially influencing metrics such as click-through rates, conversion ra...Atom.com radar - Monday, September 7, 2026 - 10:0 73% of Young Consumers Have Avoided a Brand Because of Domain: Domain Name, Trust, and Purchase B... 209 Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain extension as...Atom.com radar - Monday, August 24, 2026 - 10:0 15% of Consumers Have Landed on a Competitor’s Site When Searching for a Brand’s .com: Traffic Le... 269 In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard f...Atom.com radar - Monday, August 17, 2026 - 10:0 Majority of Consumers Have Failed to Find a Brand’s Website: 2026 Research into Domain Memorability 330 Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a significant impact on how...Atom.com radar - Monday, August 10, 2026 - 10:0 Weak Domains Harm Brand Credibility: 2026 Business Investor Survey on Domain Impact Points 282 Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strengt...Atom.com radar - Monday, August 3, 2026 - 10:0 Domain Impacts Trust for 78% of Consumers: 2026 Research into Domain Characteristics and First Im... 274 A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to increase understanding abo...Atom.com radar - Monday, July 27, 2026 - 10:0 83% of Founders Think Strong Domains Improve Marketing ROI: Name, Domain, and Marketing Return Re... 253 Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of ways, from customer...Atom.com radar - Monday, July 20, 2026 - 10:0 36% Seek a More Memorable Brand: Founders on Reasons for a Rebrand, and Domain Rebrand Budget 305 Companies rebrand for many reasons, including unpredictable pivots as well as predictable failures of names or domains to have the nece...Atom.com radar - Monday, July 13, 2026 - 10:0 Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust 351 Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a...Atom.com radar - Monday, July 6, 2026 - 10:0 15 Older ❯
