Atom.com radar NEWS Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust 176 Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a...Atom.com radar - Monday, July 6, 2026 - 10:0 Consumers Most Drawn to Poetic Names: 2026 Research into the Appeal of Name Types 209 From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are man...Atom.com radar - Monday, June 29, 2026 - 10:0 .AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility 205 Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to rank ...Atom.com radar - Monday, June 22, 2026 - 10:0 How Weak Domains Harm Brands: Founders and Serial Entrepreneurs on the Real-World Impact of a Bad... 148 To better understand the connection between domain name and real business outcomes, we asked a cohort of business founders and a separa...Atom.com radar - Monday, June 15, 2026 - 10:0 The Revenue Loss Impact of a Bad Domain: 84% of Serial Entrepreneurs say Weak Domains Cost 15% of... 158 Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to c...Atom.com radar - Monday, June 8, 2026 - 10:0 The Impact of Short-Term Naming on Growth and Expansion: A Third of Brands Have Felt Limited by Name 153 Naming your product, service, or innovation is an exciting stage, but some founders can be blinkered on local markets, customer segment...Atom.com radar - Monday, June 1, 2026 - 10:0 First Impressions and Naming Style: Pragmatic Names Have the Edge on Trust with All Demographics 236 Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic...Atom.com radar - Monday, May 25, 2026 - 10:0 Half of All Founders Have Lost a Domain or Had a Near Miss: Domain Renewal Management Survey for ... 221 Domain renewal is often treated as a detail, yet failures can have significant consequences for brand continuity, security, and ownersh...Atom.com radar - Monday, April 27, 2026 - 10:0 Founders on Domain Name Budgeting: One-in-Five Allocate over $10K 274 Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain in...Atom.com radar - Monday, April 20, 2026 - 10:0 Consumer Brand Search Behavior: One-Third of Consumers Type Domain Names Directly, and Why Exact ... 240 The rise of AI tools such as ChatGPT is changing the landscape of SEO and brand discovery, but when consumers search directly for a bra...Atom.com radar - Monday, April 13, 2026 - 10:0 Short Domains Boost Pitch Credibility: Investor Survey on Startup Domains 229 Our past research has shown that a recognized top-level domain (such as .com) strongly affects perceived credibility. To aid founders a...Atom.com radar - Monday, April 6, 2026 - 10:0 Domain Return on Investment: Most founders (74%) see ROI in strong domains 250 Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can in...Atom.com radar - Monday, March 30, 2026 - 10:0 33% of Brands Choose Multiple Domains — Founders Favor Additional TLDs or Add-On Words 232 While choosing a main domain and brand name is a significant challenge for new businesses, many startups choose to secure multiple doma...Atom.com radar - Monday, March 23, 2026 - 10:0 Consumer Perception of .ai Domains: Modern, Innovative and not Overused 338 The .ai domain extension is increasingly popular among new brands, particularly with AI startups but not exclusively. Given that domain...Atom.com radar - Monday, March 16, 2026 - 12:0 Domain Search and Acquisition Timeline: 84% of Founders Secure Their Primary Domain Within a Month 236 For many entrepreneurs, domain selection is treated as a quick task, yet it can significantly impact branding, investor perception, cus...Atom.com radar - Monday, March 9, 2026 - 11:0 15 Older ❯
