Atom.com radar NEWS First Impressions and Naming Style: Pragmatic Names Have the Edge on Trust with All Demographics 153 Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic...Atom.com radar - 18 hr 13 min ago Half of All Founders Have Lost a Domain or Had a Near Miss: Domain Renewal Management Survey for ... 168 Domain renewal is often treated as a detail, yet failures can have significant consequences for brand continuity, security, and ownersh...Atom.com radar - Monday, April 27, 2026 - 10:0 Founders on Domain Name Budgeting: One-in-Five Allocate over $10K 225 Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain in...Atom.com radar - Monday, April 20, 2026 - 10:0 Consumer Brand Search Behavior: One-Third of Consumers Type Domain Names Directly, and Why Exact ... 185 The rise of AI tools such as ChatGPT is changing the landscape of SEO and brand discovery, but when consumers search directly for a bra...Atom.com radar - Monday, April 13, 2026 - 10:0 Short Domains Boost Pitch Credibility: Investor Survey on Startup Domains 185 Our past research has shown that a recognized top-level domain (such as .com) strongly affects perceived credibility. To aid founders a...Atom.com radar - Monday, April 6, 2026 - 10:0 Domain Return on Investment: Most founders (74%) see ROI in strong domains 207 Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can in...Atom.com radar - Monday, March 30, 2026 - 10:0 33% of Brands Choose Multiple Domains — Founders Favor Additional TLDs or Add-On Words 188 While choosing a main domain and brand name is a significant challenge for new businesses, many startups choose to secure multiple doma...Atom.com radar - Monday, March 23, 2026 - 10:0 Consumer Perception of .ai Domains: Modern, Innovative and not Overused 288 The .ai domain extension is increasingly popular among new brands, particularly with AI startups but not exclusively. Given that domain...Atom.com radar - Monday, March 16, 2026 - 12:0 Domain Search and Acquisition Timeline: 84% of Founders Secure Their Primary Domain Within a Month 199 For many entrepreneurs, domain selection is treated as a quick task, yet it can significantly impact branding, investor perception, cus...Atom.com radar - Monday, March 9, 2026 - 11:0 What Drives Founder Confidence in Premium Domain Acquisition 257 We asked founders and C-Suite leaders how they prefer to acquire premium domains — and which decision factors (speed, transparency, exp...Atom.com radar - Monday, March 2, 2026 - 10:0 Brandable Domains Correlate with Startup Success for Investors: 94% Associate Weak Domains with a... 242 Choosing a domain is a key early step for startups seeking investment, yet many entrepreneurs, with a focus on the practicalities of a ...Atom.com radar - Monday, February 23, 2026 - 10:0 Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping 259 In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card detai...Atom.com radar - Monday, February 16, 2026 - 10:0 Majority of Founders Agree — Domains are Key in the AI Era 250 In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position amo...Atom.com radar - Monday, February 9, 2026 - 10:0 26% Use AI Naming Tools: Brainstorming and Online Tools Lead Founders’ Naming Process 79 AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. ...Atom.com radar - Monday, January 26, 2026 - 11:0 Brand Domain Choice: Consumers Favor Compound Names Over Invented Words 281 Exact-match domains are a must-have for brand credibility, so name and domain choice go hand in hand. Among the many considerations tha...Atom.com radar - Monday, January 12, 2026 - 10:0 15 Older ❯
