SullysBlog.com NEWS

How to Research a Niche Before You Register a Single Domain  79
The fastest way I know to lose money in this business is to fall in love with a niche before I understand it. It usually goes like this...
SullysBlog.com - Tuesday, June 9, 2026 - 9:16
Philanthropy.org: A Domain, or an Institution?  82
Viken Mikaelian started the business in the late 1990s, back when putting planned giving online struck a lot of people in the nonprofit...
SullysBlog.com - Friday, June 5, 2026 - 6:0
When Anyone Can Build a Website, the Domain Has to Work Harder  86
I've heard the argument: The name doesn't matter, the business does. Build a great product, make something useful, rank in Google, an...
SullysBlog.com - Monday, June 1, 2026 - 8:55
The Alternate TLD Test: When Does the Extension Help the Name?  82
I still think .com is the best extension. That's not a brave position to take in this world. Given the choice between the exact match ...
SullysBlog.com - Tuesday, May 26, 2026 - 22:10
Listing a Domain Is Not Marketing It  118
One of the biggest blind spots in domaining is how passive most marketplaces still are. For years, the basic model has been simple. Put...
SullysBlog.com - Monday, May 25, 2026 - 5:59
AI Is a Keyword, Not a Business Model  138
AI is one of those domain trends that makes sense right away, which is probably why it is so easy to overdo. The category is real. Comp...
SullysBlog.com - Friday, May 22, 2026 - 5:14
The Buyer Does Not Care How Long You Waited  109
One thing I think domainers sometimes forget is that the buyer does not care how long we have owned the domain. We care. We remember wh...
SullysBlog.com - Thursday, May 21, 2026 - 5:42
What does a dot Team name bring to the table?  128
I came across Remote.Team and the first thing that caught my eye was the domain. Remote.Team is one of those names that says exactly wh...
SullysBlog.com - Friday, May 15, 2026 - 5:8
The 1% Edge in Domaining  126
Maybe a year ago, I read Atomic Habits, a book my daughter kept telling me to pick up. The idea that stuck with me was that tiny improv...
SullysBlog.com - Wednesday, May 13, 2026 - 5:46
Would $50,000 make you a .ART fan?  130
When I see a registry launching an award, my first instinct is usually to roll my eyes a little. Is this actually about the artists, or...
SullysBlog.com - Monday, May 11, 2026 - 9:40
We Only Like Appraisals When They Agree With Us  204
Domainers have a strange relationship with automated appraisals. When the number is low, the tool is garbage. When the number is high, ...
SullysBlog.com - Friday, May 8, 2026 - 15:41
Domainers Are Too Good at Explaining Why a Name Could Sell  148
One thing I think domainers get really good at, maybe too good at, is explaining why a name could sell. On the surface, that sounds lik...
SullysBlog.com - Wednesday, May 6, 2026 - 5:12
They Own Here.org. That Alone Made Me Want to Ask Questions.  108
I reached out to Annalisa Dias because I wanted to understand what happens when a four-letter .org domain becomes the front door for on...
SullysBlog.com - Wednesday, April 29, 2026 - 5:27
Domain Marketplaces Are Done Waiting for Buyers  181
For a long time, selling a domain online has been a pretty simple setup. List the name, set a price or invite offers, point the landing...
SullysBlog.com - Monday, April 27, 2026 - 11:33
Cloudflare Just Removed The Last Thing Protecting You From Bad Registrations  177
For a long time, buying a domain still felt like a separate act. You had an idea. Then you had to stop, go to a registrar, search the n...
SullysBlog.com - Friday, April 24, 2026 - 5:32

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